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How I work:
I focus on the parts of marketing that actually drive results:
Paid media strategy across Meta, Google, and multi-channel campaigns
Funnel optimization to drive new donor acquisition and increase LTV
Attribution and tracking to better understand performance
Scaling campaigns efficiently without inflating costs
What sets me apart:
I’ve led and optimized campaigns that generate multi-million-dollar revenue, particularly in the nonprofit space, where constraints around targeting, messaging, and compliance require a more thoughtful approach.
Instead of relying on broad tactics, I focus on:
Lower-funnel capture and intent-driven strategy
Efficient budget allocation across channels
Continuous testing and iteration
Leveraging first-party data where possible